WRS - Genesis Northern Beaches

Elevating the Luxury Automotive Experience

A premium showroom designed to embody the Genesis philosophy through immersive customer experiences, refined craftsmanship and contemporary architectural design.

The Northern Beaches Genesis Showcase embodies the sophisticated Customer Experience Philosophy at the heart of the Genesis brand.

Designed around the Genesis Spatial experience, the showroom encourages customers to explore the vehicle range in a calm, open environment. A transparent façade and flexible layout create a welcoming first impression, allowing the space itself to greet visitors while reflecting Genesis' commitment to refined hospitality and innovation.

The Genesis Emotional Experience is brought to life through carefully curated five-sense elements... touch, sight, sound, smell and taste, creating a memorable and immersive customer journey.

The showroom features a number of iconic Genesis design elements, including the suspended copper Barrisol lightbox, the signature Brand Cube experience, and seamless polished concrete finishes. Customer-focused spaces, including a premium lounge with a communal table and café, provide a relaxed and inviting environment for guests to connect, work or unwind.

Throughout the showroom, warm timber finishes, ambientlighting and luxurious imported leather seating combine to create an atmosphereof understated elegance. The amenities continue this premium experience withrich earthy tones, feature finger-tile mosaics, backlit mirrors andsensor-activated tapware, delivering a refined and contemporary aesthetic.

High-quality finishes unite every element of the interior. Barrisol lightboxes and mesh ceilings create visual interest overhead, while French wash walls introduce a subtle marble-inspired texture with soft, broken tones. X-Bond micro cement flooring provides a seamless, monolithic concrete appearance, reinforcing the clean architectural language that defines the space.

Overall, the Northern Beaches Genesis Showcase is a distinctive, high-end environment that pays homage to the Genesis brand ethos, seamlessly blending innovative design, exceptional craftsmanship and a customer experience centred on luxury, comfort and sophistication.

client
Genesis Northern Beaches
location
Brookvale, NSW
building footprint
433sqm
site area
1393sqm
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