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Building the
Next Generation of
Automotive Retail.

Premium showroom environments, EV-ready infrastructure
and Multi-brand developments delivered with precision.

talk to the team

Australia's Trusted Name in Dealership Developments

For more than 40 years, Williams River Steel has teamed up with top automotive groups across Australia, delivering dealership projects that align with the latest OEM standards and fulfill modern customer needs.

New showroom developments

OEM corporate identity upgrades

Multi-Franchise facilities

multi-level dealerships projects

Regional & metro developments

100

OVER

Automotive Showrooms
Delivered Nationwide.

YEARS

Building Premium
Showroom Environments

Automotive Retail Starts with the Right Build.

We understand the operational, branding and compliance demands of modern automotive retail.

✔ Turnkey delivery capability
✔ OEM-compliant construction
✔ Design, engineering & manufacturing expertise
✔ In-house Steel Fabrication & Precast Manufacture
✔ Integrated end-to-end delivery
✔ Future-ready EV infrastructure integration
✔ Proven national project delivery

Built for Modern Automotive Brands

Today’s dealerships are more than showrooms, they’re premium retail environments designed around customer experience, technology integration and evolving mobility trends.
We deliver facilities built to meet the expectations of both manufacturers and customers.

Castle Hill, NSW

Bold, sleek and sophisticated...

Sophisticated styling, modern lines and unique features, come together to make a bold statement for this impressive showroom.

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Pennant Hills, NSW

It’s out with the old and in with the new...

This Pennant Hills dealership receives a facelift with a complete rebrand offering a whole new look.

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Mona Vale, NSW

A challenging site with spectacular results.

Toyota are delighted with the layout and level of finishes of the new showroom and the used car external display area. Delivered in time and on budget.

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Building the Next Generation ofAutomotive Retail.

Australia's Trusted Name in Dealership Developments

Automotive Retail Starts with the Right Build.

Built for Modern Automotive Brands

Bold, sleek and sophisticated...

It’s out with the old and in with the new...

A challenging site with spectacular results.

Planning Your Next Dealership Development?

Hours

Building the
Next Generation of
Automotive Retail.

Planning Your Next
Dealership Development?